Collaboration with partners
Together with other organizations such as the City of Amsterdam, Amsterdam Cruise Port and the Amsterdam Uitburo, Amsterdam Marketing constitutes the heart of the city marketing for the Amsterdam Metropolitan Area.
The Amsterdam Uitburo is the collective marketing
organization of the Amsterdam cultural sector. The Amsterdam
Uitburo is the direct partner of cultural institutions in creating
awareness with the public and coincidently functions as a guide to
the public. The Amsterdam Uitburo is represented at the website I
amsterdam: What's On
Amsterdam Cruise Port
Since 1996, the Amsterdam Cruise Port Foundation
(ACP) has been busy promoting the cruise market and improving the
cruise product in the Amsterdam Noordzee Canal Area. ACP is an
important fortifying part of the chain in the marketing aimed at
(potential) clients and the increased quality of the joint product.
Forty corporations and organizations are affiliated with the
foundation. For additional information on participants, the
organisation and its activities please visit
Amsterdam Cruise Port, PO Box 3901, 1001 AS Amsterdam
T +31 (0)20 551 2557, F +31 (0)20 625 2869, E firstname.lastname@example.org.
Amsterdam Marketing seeks to cooperate with appropriate, strong
partners as much as possible. For instance with CoolCapitals in its
marketing of the US market. Within Europe the networks for
collaboration consist of European Cities Marketing (ECM) and
European Travel Commission (ETC). As an active member of ECT,
Amsterdam Marketing has complete access to these networks.
In the Netherlands the main interlocutors consist of various
organizations that are industry related, such as Koninklijke Horeca
Nederland (KHN), Amsterdams Overleg Musea (AOM), Amsterdams Uitburo
(AUB) and Amsterdam Festival Overleg (AFO).
Tourist Office cooperation
The Netherlands Tourist
Office (VVV Nederland) aims at maintaining a network of
professional regional offices that function as a
local host. Amsterdam Marketing performs this function for the
Amsterdam Metropolitan Area. The interpretation of the physical
local tourist office service depends on the local situation.
Amsterdam Marketing brings various tourist office products to het
market that are meant for the local visitor.